A year ago, or maybe two, the internet was outraged. That happens quite a lot, but this time, I was outraged, too.
The reason for my anger: pink lego. In an attempt to win over girls, the masterminds at Lego had come up with a not-so-new concept - Lego, but with a distinct Barbie flavour. It was called Lego Friends, and featured sweet-looking Lego girls in pink and purple houses, driving pink and purple cars to the beauty salon and the pet shop.
Yuck, right? As if girls didn't have enough pink things pushed at them already - and what was wrong with good old traditional multi-coloured Lego?
Yes. True. It was fairly yucky. But a year or so later, I have a daughter who loves Lego - pink included - and I'm beginning to see the error of my ways.
What I'm asking myself now is: where was the outrage when the first truly boyish Lego was created? Where were the complaints about Lego knights and castles? Or later, Star Wars Lego? Why was there no fury when Lego Pirates, Lego Ninjago or Lego Lord of The Rings appeared on the shelves? All of these were fairly heavy on the weapons and masculine shades of grey, green and brown, but nobody seemed to feel that boys were being stereotyped and unfairly treated.
It also seems quite clear that it was, in fact, the girls who were being unfairly treated. If they wanted to play with Lego, they could stick with the plain old kind, which can be a bit limiting, or they could opt for Ninjago or Pirates. Not great, really.
No. I have decided that as sweet and saccarine as Lego Friends are (and you, my loyal readers, know how I feel about sugar), I actually don't mind. My children have a huge box of Lego which they play with every single day. Mostly, it's Lego of the plain, multi-coloured variety. This, they use to create homes and habitats for an assortment of little Lego Friends critters. The squirrel, the cat, the turtle, the rabbit and the two poodles look faintly ridiculous in their pink and purple bows, but there's no limit to the amount of weird and wonderful things my children build for them.
I suppose that's what Lego should be about. Even if it's pink.